Gate City Preservation L.L.C. provides consulting services to historic sites, museums, and other cultural heritage organizations. Samantha works with museums and cultural institutions to come up with innovative and creative ways to activate historic spaces. She is currently developing a new strategic plan for Blandwood Museum in Greensboro, North Carolina, and has previous experience managing Historic Bethabara Park and serving as Director of Community Engagement and Digital Learning at Old Salem Museums & Gardens, both in Winston-Salem, North Carolina. At Old Salem, Samantha started and grew a TikTok account, @oldsaleminc, with over 2 million likes and 310,000 followers.